
When I think of fall fashion, shades of brown, camel, olive, and other neutrals typically come to mind. And while I love those classic autumn colors, this year I’m having way more fun with the brighter shades that are trending!
Electric blue, vibrant red, and royal purple are such a fun change from the typical fall palette. Wear them on their own with your favorite neutrals, or go bold and pair two bright shades together. The possibilities are endless!
If you’re looking to add more color to your closet this season, I’ve rounded up 21 bright fall fashion finds from Amazon. And because this is an Under $40 post, every single one is less than $40!
Electric Blue Amazon Finds
Electric blue has such an energetic feel, but it’s surprisingly easy to wear. Pair it with black, navy, grey, denim, or even chocolate brown to let the color take center stage. Or lean into the color trend and mix it with another saturated shade. I found everything from a cozy plaid cardigan and matching sweat set to sneakers, jewelry, a blouse, and a scarf. Even one small pop of blue can completely wake up a fall outfit.

Seeing Red: Bold Red Finds Under $40
Red is definitely not interested in blending in, and that’s exactly why I’m loving it right now. A red sweater dress or pair of wide-leg jeans makes the color the focus of your entire outfit. But you don’t have to go quite that bold! Sneakers, a patent bag, or even a velvet bow choker are easy ways to try the trend. Red also looks amazing against all those camel, cream, chocolate, and black pieces already hanging in your fall closet.

- Sweater dress
- Sneakers
- Short sleeve blouse
- Wide leg jeans
- Scalloped hem sweater
- Patent leather bag
- Velvet bow choker
Purple Reign: Royal Purple Amazon Finds
Royal purple feels especially fresh after several seasons dominated by softer shades. It’s rich enough to work beautifully for fall but still gives you that punch of color. The satin skirt and blouse are perfect for adding some shine and texture, while the jacket, trench, sweater, and wide-leg pants offer plenty of ways to make purple an everyday color. And that clutch is an easy option if you just want a small dose.

Bright Fall Fashion Finds Under $40
Fall doesn’t have to mean putting away all your bright colors! These bright fall fashion finds are proof that electric blue, red, and royal purple can work just as well for the season as traditional autumn neutrals. In fact, pairing one of these shades with brown, camel, navy, grey, or cream is one of the easiest ways to make pieces you already own feel fresh again.
Or forget the neutrals altogether and try mixing the colors! Blue and red, purple and red, or even blue and purple can make such a fun statement. Whether you add a colorful accessory or go all in with bright pants or a coat, there really isn’t a wrong way to try it.
Which color are you choosing this fall— electric blue, vibrant red, or royal purple?